Positioning statements from brands you know and love.

Your brand’s position is the space you occupy in the hearts, minds and wallets of your customers. Naming your position and articulating why and how you are different and better is key to winning. We’ve curated a catalogue of inspiration from the best brands in the business to help you better understand how they position themselves and how you can, too.

Dunkin'

Dunkin'

For...
busy people on the go
who want/need...
a convenient coffee and donut choice
we...
offer freshly-ground coffee brewed every morning and freshly made donuts throughout the day
because...
we have been a trusted and loved coffee company for over 70 years with a wide variety of locations so you can always get your coffee and donut fix wherever you go.

Today’s Top Examples

+204 entries
  • Visa
  • British Airways
  • Oura
  • Gillette
  • Siemens
  • Greenery: Unlimited
  • Sunski
  • Moment
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