Positioning statements from brands you know and love.

Your brand’s position is the space you occupy in the hearts, minds and wallets of your customers. Naming your position and articulating why and how you are different and better is key to winning. We’ve curated a catalogue of inspiration from the best brands in the business to help you better understand how they position themselves and how you can, too.

Zoom

Zoom

For...
remote employees
who want/need...
to meet with others virtually
we...
offer a seamless video communications platform
because...
as the only platform that started with video as its foundation, our platform set the standard for innovation in intuitive, scalable and secure digital connections.

Today’s Top Examples

+206 entries
  • Lyft
  • Dandy
  • Southwest Airlines
  • Freshpet
  • BeReal
  • The Sill
  • Disney
  • Apple
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