Positioning statements from brands you know and love.
Your brand’s position is the space you occupy in the hearts, minds and wallets of your customers. Naming your position and articulating why and how you are different and better is key to winning. We’ve curated a catalogue of inspiration from the best brands in the business to help you better understand how they position themselves and how you can, too.
Gmail
For...
Google users with a ton of emails
who want/need...
to manage those emails
we...
let you search rather than sort and give you 1GB of storage
because...
unlike other web email providers that limit your space and experience, we believe you should never have to delete a message again.