Positioning statements from brands you know and love.

Your brand’s position is the space you occupy in the hearts, minds and wallets of your customers. Naming your position and articulating why and how you are different and better is key to winning. We’ve curated a catalogue of inspiration from the best brands in the business to help you better understand how they position themselves and how you can, too.



denim wearers
who want/need...
a fashionable and durable pair of jeans
bring 150 years of manufacturing experience to every pair
we are the original inventor of the blue jean and, unlike other jean manufacturers, we believe in empathy, originality, integrity, and courage.

Today’s Top Examples

+204 entries
  • FedEx
  • Imperfect Foods
  • Allianz
  • Facebook
  • Accenture
  • Made In Cookware
  • Cash App
  • Sticker Mule
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