Positioning statements from brands you know and love.
Your brand’s position is the space you occupy in the hearts, minds and wallets of your customers. Naming your position and articulating why and how you are different and better is key to winning. We’ve curated a catalogue of inspiration from the best brands in the business to help you better understand how they position themselves and how you can, too.
JetBlue Airways
For...
travelers across the U.S., the Caribbean and Latin America, and between New York and London
who want/need...
features like the most legroom in coach, free Fly-Fi, and award-winning customer service
we...
are the leading airline choice that puts customer safety and comfort first
because...
we are on a mission to bring humanity back to air travel.
