Positioning statements from brands you know and love.

Your brand’s position is the space you occupy in the hearts, minds and wallets of your customers. Naming your position and articulating why and how you are different and better is key to winning. We’ve curated a catalogue of inspiration from the best brands in the business to help you better understand how they position themselves and how you can, too.

Heineken

Heineken

For...
beer drinkers
who want/need...
a premium beer for any occasion whether relaxing at home or out with friends
we...
are the world’s most international premium beer
because...
we are enjoyed in 192 countries worldwide.

Today’s Top Examples

+106 entries
  • Southwest Airlines
  • TikTok
  • Blue Apron
  • McDonald's
  • Volley
  • Cariuma
  • Walmart
  • Burger King
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