Positioning statements from brands you know and love.

Your brand’s position is the space you occupy in the hearts, minds and wallets of your customers. Naming your position and articulating why and how you are different and better is key to winning. We’ve curated a catalogue of inspiration from the best brands in the business to help you better understand how they position themselves and how you can, too.

Canon

Canon

For...
photographers
who want/need...
to capture, store, and share important moments
we...
provide technology solutions at a great price
because...
we believe that these moments matter, and we can provide the same quality tech as our competitors for less.

Today’s Top Examples

+204 entries
  • JetBlue Airways
  • Trinny London
  • Kotn
  • American Express
  • Ritual
  • Harley Davidson
  • Uniqlo
  • BMW
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