Positioning statements from brands you know and love.
Your brand’s position is the space you occupy in the hearts, minds and wallets of your customers. Naming your position and articulating why and how you are different and better is key to winning. We’ve curated a catalogue of inspiration from the best brands in the business to help you better understand how they position themselves and how you can, too.
Kotn
For...
conscious consumers who value quality, simplicity, and sustainability
who want/need...
ethically-made, comfortable, and timeless wardrobe essentials
we...
source high-quality, natural materials and work with responsible manufacturers to create beautifully crafted basics
because...
we are passionate about redefining the standards of fashion and elevating the everyday wardrobe.